In a recent interview, Cardiff founder and CEO William Stern discussed how small businesses and families can navigate today’s uncertain financial climate. With federal lending programs slowed by a government shutdown, many entrepreneurs are struggling to secure traditional funding through banks or SBA loans. Stern emphasized that fintech and online lenders are stepping in to fill this gap, helping small businesses access fast, flexible capital when other options are unavailable. He noted that quick funding can be critical for business owners trying to expand or manage operations in an unpredictable market.
Stern also spoke about personal finance habits, urging small business owners to apply the same discipline at home that they use in their companies. He advised trimming unnecessary lifestyle expenses and avoiding the temptation to take on high-interest debt, particularly as interest rates fluctuate and access to credit becomes easier. Stern warned against relying on products like interest-only loans and HELOCs, which can trap borrowers in long-term debt.
Instead, he recommended using the “snowball method” to pay off smaller debts first, creating momentum and motivation to continue tackling larger balances. His message underscored the importance of financial responsibility, both in business and at home, as the foundation for long-term stability.
The Cardiff Connection
William Stern’s insights reflect Cardiff’s broader mission to democratize access to capital for small businesses, especially during times of economic uncertainty. Under his leadership, Cardiff has positioned itself as a fast and reliable lending partner that combines technology with human judgment to deliver funding solutions that meet real-world needs. Stern’s perspective in the interview, which balances financial prudence with innovative and accessible lending, mirrors Cardiff’s approach to supporting entrepreneurs while promoting sustainable financial practices. By empowering small business owners to make informed financial decisions, Cardiff continues to reinforce its role as both a growth catalyst and a responsible financial partner.
