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CEO World Magazine: My Company Was Stalling. The Problem Was Me

Aug 29, 2025

Companies often find that periods of stalled growth and underperformance trace back to leadership decisions. Delays in making tough choices, adherence to outdated processes, and reluctance to address internal bottlenecks can slow operations, reduce innovation, and disengage teams.

According to William Stern, Founder of Cardiff, recognizing these obstacles and taking deliberate action is the key to restore momentum and maintain long-term competitiveness. Leaders who reflect on their management approach, solicit feedback, and embrace change can identify where they may be unintentionally holding their organization back and implement strategies that drive tangible results.

Stern notes that addressing leadership challenges is also critical in adapting to shifting market conditions. Businesses that focus on accountability, streamline decision-making, and foster open communication are better positioned to seize opportunities, improve operational efficiency, and sustain growth. Organizations that proactively tackle internal inefficiencies often see faster execution, stronger team engagement, and more consistent performance, demonstrating that effective leadership is as important to success as external strategy.

The Cardiff Connection

Founder of Cardiff, Wiliam Stern’s perspective resonates strongly with what Cardiff sees every day across the small businesses it serves. When companies finally regain momentum, it’s often because leadership made intentional choices to remove barriers, refocus priorities, and strengthen internal accountability. As Stern learned through his own experience, the businesses most likely to thrive are the ones with leaders willing to confront operational friction head-on.

Cardiff encourages business owners to view leadership decisions as a form of internal investment. Whether it’s tightening processes, empowering teams, or eliminating bottlenecks, the choices made at the top often determine how effectively a company can use the capital and opportunities available to it. By pairing smart leadership decisions with disciplined financial management, small businesses can move more confidently through uncertainty and position themselves for durable, long-term growth.